Pillar 5: Structured Data & Schema Validation
Structured Data & Schema Analyzer
Extract, parse, and validate JSON-LD structured data blocks. Verify syntax correctness, nested entities, required Schema.org properties, and alignment with visible content.
Run a Structured Data Scan
Demo Presets:
Validated Schema.org Entity Types
Supports single entities, nested sub-objects, and @graph arrays.
Organization & LocalBusiness
Key Properties: name, url, logo, sameAs, contactPoint, address, geo
SERP Function: Powers knowledge graph brand cards and local search map packs.
SoftwareApplication
Key Properties: name, operatingSystem, applicationCategory, offers, aggregateRating
SERP Function: Enables rich developer tool and app snippet displays in search results.
Article & BlogPosting
Key Properties: headline, author, datePublished, dateModified, image, publisher
SERP Function: Eligible for Google Top Stories carousel and AI citation attribution.
Product & Offer
Key Properties: name, image, offers (price, currency), aggregateRating, brand
SERP Function: Triggers rich pricing, availability, and review star ratings in SERPs.
FAQPage & HowTo
Key Properties: mainEntity (Question, Answer), step, totalTime
SERP Function: Supplies discrete expandable FAQ snippets and step-by-step instructions.
BreadcrumbList
Key Properties: itemListElement (position, name, item)
SERP Function: Replaces raw URL paths in search snippets with clear hierarchical breadcrumbs.